High-performance content,
powerful outcomes.
Develop a clear, goal-driven content roadmap tailored to high-performance brands
Align messaging with brand values, audience needs, and business objectives
Plan and structure content for maximum cross-platform impact
Identify key content pillars to support long-term growth
Optimize content for engagement and consistency
Helping clients find compelling ways to bring followers from social to their own platforms. This free Protein Guide from Dr. Stacy Sims—offered to followers when her Instagram audience reached 1 million— led to a 10% increase in newsletter subscribers that month.
Maximizing Cross-Platform Impact
As Content Director at Momentous, I oversaw all aspects of content strategy, creation, and day-to-day production across email, website, organic social, video, and blog.
Content Direction
Leveraging editorial content to help Ice Barrel build trust and credibility with their audience. A series of expert-informed articles—centered on real customer questions—increased conversion, time on site, and strengthened the brand’s position as a leading voice in cold therapy.
Using Content to Build Brand Trust